One idea, repeated at every step.
We started Renaissance Jewel with one idea — that the people buying a diamond should be the ones the diamond is priced for. Most fine jewelry passes through a long chain of hands before it reaches a customer, and every hand takes a cut. We thought we could build a house where the people who design the ring, make the ring, and sell the ring are all on the same team. So we did.
That started as a direct-to-consumer brand built around honest pricing. It's grown into something larger. Today we ship to customers across the world, our New York boutique sees couples every day of the week, and our work spans lab-grown diamonds, natural diamonds, and colored gemstones.
What hasn't changed is the founding principle: design it well, make it ourselves, sell it directly, stand behind it for life.